The Prettiest Underthings

Underthings.

They’re a topic that often gets ignored when we talk about style. But why? 

You know the power of a great little black dress; of finally finding that perfect shade of long-lasting red lipstick that transforms your entire mood. 




But what about a great fitting bra? Some upgraded undies that you (gasp) didn’t own in college. Something that makes you feel like a million bucks. Or maybe a set of grown-up silk pajamas to replace your old, worn-out sorority tee shirts? 

Okay, so you’re with me right? It’s time to upgrade to big girl underthings. So why is it that every time you walk into that big box lingerie store or a giant department store lingerie department you feel…icky? Does anyone actually feel confident in those situations? (Not me!) 

That’s why when I discovered Journelle, my heart did a little sigh of relief. Finally–a lingerie store I can actually stomach. I popped into their new Bucktown location to scope it out, and fell in love with their clean, feminine, yet minimalistic vibe, a warm sales clerk who is anything but judgey, and inventory that is 100% beautiful, feminine, and classy–not a racy rhinestone in sight. No hot pink and black, 5-inch thick push-up bras here. Phew!

Instead–pristine dressing rooms complete with gorgeous vanities, your very own cushy plush robe, bottled water, and fine chocolates. Oh, and disposable paper thongs so you are not only allowed to try on underwear, but you’ve got the piece of mind to do it in a way that’s 110% clean and yuck-free. (Because let’s be honest–undies are not one size fits all!) 

And for whatever reason, if you’re not sold on the in-store experience, just wait until you get a look at their merchandise.

They’ve got plenty of everyday basics that strike that impossible-to-achieve balance of functionality and beauty. Think comfy pj’s, gorgeous robes, and perhaps the most beautiful, classic lingerie I’ve ever seen. (The brand’s namesake Journelle line is also to die for, alongside popular brands like Eberjay, La Perla, and a well-curated list of emerging designers, and more.)

And then there are the accessories–like the cutest sleeping masks, and even their own signature candle! Plenty of adorable gifts for the girly girl. 

So what are you waiting for? Get shopping! Your self confidence (not to mention, your significant other!) will thank you. 

Shop everyday basics: 

Shop PJ’s & robes: 

Shop lingerie: 

Have you checked out Journelle yet? What did you think? 

This post was sponsored by Journelle, but all opinions are 100% my own