Underthings.
They’re a topic that often gets ignored when we talk about style. But why?
You know the power of a great little black dress; of finally finding that perfect shade of long-lasting red lipstick that transforms your entire mood.
But what about a great fitting bra? Some upgraded undies that you (gasp) didn’t own in college. Something that makes you feel like a million bucks. Or maybe a set of grown-up silk pajamas to replace your old, worn-out sorority tee shirts?
Okay, so you’re with me right? It’s time to upgrade to big girl underthings. So why is it that every time you walk into that big box lingerie store or a giant department store lingerie department you feel…icky? Does anyone actually feel confident in those situations? (Not me!)
That’s why when I discovered Journelle, my heart did a little sigh of relief. Finally–a lingerie store I can actually stomach. I popped into their new Bucktown location to scope it out, and fell in love with their clean, feminine, yet minimalistic vibe, a warm sales clerk who is anything but judgey, and inventory that is 100% beautiful, feminine, and classy–not a racy rhinestone in sight. No hot pink and black, 5-inch thick push-up bras here. Phew!
Instead–pristine dressing rooms complete with gorgeous vanities, your very own cushy plush robe, bottled water, and fine chocolates. Oh, and disposable paper thongs so you are not only allowed to try on underwear, but you’ve got the piece of mind to do it in a way that’s 110% clean and yuck-free. (Because let’s be honest–undies are not one size fits all!)
And for whatever reason, if you’re not sold on the in-store experience, just wait until you get a look at their merchandise.
They’ve got plenty of everyday basics that strike that impossible-to-achieve balance of functionality and beauty. Think comfy pj’s, gorgeous robes, and perhaps the most beautiful, classic lingerie I’ve ever seen. (The brand’s namesake Journelle line is also to die for, alongside popular brands like Eberjay, La Perla, and a well-curated list of emerging designers, and more.)
And then there are the accessories–like the cutest sleeping masks, and even their own signature candle! Plenty of adorable gifts for the girly girl.
So what are you waiting for? Get shopping! Your self confidence (not to mention, your significant other!) will thank you.
Shop everyday basics:
Shop PJ’s & robes:
Shop lingerie:
Have you checked out Journelle yet? What did you think?
This post was sponsored by Journelle, but all opinions are 100% my own
So many gorgeous pieces! Thank goodness there weren’t any rhinestones…
Alyssa | Glitter and Grey
Right!? I wanted the entire store!
Right!? I wanted the entire store!
So cute!
Thanks Ashley! 🙂
OMG this place! Can they come to Columbus soon?? SO over Victoria and her secret that nobody knows about.
xo,
Natalie | Natalie Was Here
Hahahaha! Right!? Victoria so does not get us. Next time you come to Chicago, you have to pop in! Luckily you can shop all their stuff online too from Columbus! 🙂 (P.S. Neal is there on business this week, I’ll tell him to wave at you!)
As a proud member of the itty bitty titty committee, I love any store that offers options that- as you said- don’t have 5 inches of padding. Gotta keep it natural! xo
http://www.theclydescope.com
Haha EXACTLY! Natural all the way girlfriend.
Omg this is pretty much heaven! They need to come to Cali asap! 🙂
xoxo
Devon
http://www.seventeendresses.com
Right? I agree! Or maybe you’ll just have to come to Chicago ;-P
I mean I love this place!!! Is the robe not the BEST thing ever? You look adorable by the way!
It seriously is the best thing ever. I wanted to take it home!!
So pretty! I love the decor, too!
Kelly | Kelly Zugay
Right? It’s such a dreamy store to shop!!
So so beautiful!! I am going to check out their site right now. I hope they open a store in North Carolina soon (wishful thinking)!
Happy Friday // http://lifeplusbe.com